Privacy Policy

Roomellea values your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit roomellea.com, purchase products, contact us, or use our services. It also explains the privacy choices that may be available to you.

1. About Roomellea

Roomellea is an online automotive accessories and replacement parts store offering practical products for vehicle maintenance, replacement, upgrades, and everyday automotive use, including Engine System Parts, Electrical & Lighting System Parts, and Interior Accessories.

Brand Name: Roomellea
Official Website: roomellea.com
Legal Entity: Shangrao Yuezhe E-commerce Co., Ltd.
Unified Social Credit Code: 91361100MAEE3NXH3M
Registered Address: Room 107, Building 11, Zone D, No. 1 Shishi Village, Shishi Township, High-Speed Rail Economic Pilot Zone, Shangrao City, Jiangxi Province
Customer Support Email: service@roomellea.com

Roomellea.com is operated by Shangrao Yuezhe E-commerce Co., Ltd., which is responsible for the online store, order coordination, customer support, and related e-commerce activities.

2. Information We Collect

Depending on how you interact with our store, we may collect the following information:

  • Order and contact information: Your name, email address, phone number, billing and shipping addresses, order details, and purchase history.
  • Payment-related information: Information needed to confirm and process a transaction. Payment information is processed by our payment service providers. We do not directly store complete payment card numbers or security codes.
  • Customer support information: Information you provide when contacting us, such as your message, order number, product details, delivery information, and relevant vehicle information where applicable.
  • Product compatibility information: If you contact us regarding automotive product compatibility or fitment, you may choose to provide information such as vehicle make, model, year, trim, engine type, or other relevant specifications.
  • Website and device information: Your IP address, browser and device information, pages viewed, and interactions with our website. We may collect this information through cookies, pixels, analytics tools, and similar technologies.

We may receive information directly from you, automatically when you use our website, or from service providers involved in processing orders and operating the store.

3. How We Use Information

We may use personal information to:

  • Process payments and fulfill orders
  • Arrange shipping and provide order updates
  • Respond to product and compatibility questions
  • Provide customer support
  • Handle returns, refunds, exchanges, and other after-sales requests
  • Maintain website functionality and security
  • Detect and prevent fraud or unauthorized activity
  • Understand website usage and improve our services
  • Measure advertising performance and support marketing activities
  • Maintain relevant business and transaction records
  • Comply with applicable legal obligations

We use personal information for the purposes described in this Privacy Policy, subject to applicable law and your available privacy choices.

4. How We Share Information

We do not sell customer contact lists or payment details as products.

However, we may disclose or share personal information with service providers, technology providers, analytics providers, and advertising partners as described below.

Depending on the law where you live, certain advertising-related disclosures may be considered a “sale,” “sharing,” or use for targeted advertising. Where applicable, you may have the right to opt out of such activities.

Service Providers

We may share information needed to provide our services with third parties that assist us with store operations, including:

  • Payment processors
  • Shipping and logistics providers
  • Website hosting and technology providers
  • Customer support providers
  • Analytics providers
  • Fraud prevention and security providers
  • Other vendors that support our business operations

These service providers may process information as necessary to perform their services.

Advertising and Analytics Partners

We may work with advertising and analytics partners to understand website activity, measure campaign performance, perform attribution, and improve our advertising.

Depending on the technologies used, these partners may receive or collect information such as:

  • Device and browser information
  • IP address
  • Advertising identifiers
  • Website interaction information
  • Referral and campaign information

AppLovin

AppLovin is a third-party advertising and measurement partner that may collect and process device, browser, advertising identifier, IP address and website interaction information when its advertising technologies are enabled on our website. We may share such information with AppLovin for advertising measurement, attribution, campaign optimization and related advertising purposes.

For more information about AppLovin’s collection and use of your information, please review the AppLovin Privacy Policy.

Legal and Business Purposes

We may disclose personal information when required by applicable law, regulation, court order, legal process, or governmental request.

We may also disclose information where reasonably necessary to:

  • Protect our customers
  • Protect our legal rights
  • Prevent fraud or misuse
  • Maintain the security of our services
  • Investigate potential violations of our policies

Information may also be disclosed or transferred as part of a merger, acquisition, restructuring, sale of assets, financing transaction, or similar business transaction, subject to applicable law.

5. Cookies and Similar Technologies

Roomellea.com may use cookies, pixels, tags, analytics tools, and similar technologies to:

  • Operate and maintain the online store
  • Remember customer preferences
  • Maintain website security
  • Understand website usage
  • Improve website performance
  • Measure advertising performance
  • Support attribution and marketing activities

You may be able to manage certain cookies through your browser settings and through privacy controls made available on our website.

Disabling certain cookies or technologies may affect some website functionality.

Where required by applicable law, we will request appropriate consent before using non-essential cookies or similar technologies.

6. Data Security and International Processing

We take reasonable administrative, organizational, and technical measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of internet transmission, electronic communication, or data storage can be guaranteed to be completely secure.

Because Roomellea serves customers across different markets, personal information may be processed in countries or regions other than the country where you live, including China and locations where our service providers operate.

Where applicable, we handle international processing and transfers in accordance with relevant legal requirements.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Fulfill and manage orders
  • Provide customer service
  • Handle returns, refunds, and exchanges
  • Maintain transaction and business records
  • Prevent fraud
  • Resolve disputes
  • Enforce agreements
  • Comply with legal, accounting, and regulatory obligations

Retention periods may vary depending on the type of information, the reason it was collected, and applicable legal requirements.

8. Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have rights regarding your personal information, which may include the right to request:

  • Access to personal information
  • Correction of inaccurate information
  • Deletion of certain personal information
  • A copy or portability of certain information
  • Restriction of certain processing
  • Objection to certain processing activities
  • Opt-out of certain advertising-related sharing or targeted advertising

These rights are subject to applicable legal requirements, exceptions, and verification procedures.

To submit a privacy request, please contact:

service@roomellea.com

Please describe your request clearly so we can assist you.

We may need to verify your identity before completing certain requests where permitted or required by law.

You can also review our Your Privacy Choices page at:

roomellea.com/pages/your-privacy-choices

This page provides information about available privacy, cookie, and advertising choices.

You may unsubscribe from promotional emails by using the unsubscribe link included in those messages.

Unsubscribing from promotional communications does not prevent us from sending necessary transactional communications, such as:

  • Order confirmations
  • Shipping notifications
  • Account-related communications
  • Return and refund updates
  • Customer service responses

9. Third-Party Websites and Services

Our website may contain links to websites, platforms, payment services, social media services, or other services operated by third parties.

We are not responsible for the privacy practices of independently operated third-party services.

Their collection and use of personal information are governed by their own privacy policies.

We encourage customers to review the privacy policies of third-party services before providing personal information.

10. Children’s Privacy

Roomellea.com is intended for general consumers and is not directed to children.

We do not knowingly collect personal information from children in connection with our online store.

If you believe that a child has provided personal information to us, please contact:

service@roomellea.com

We will review the request and take appropriate action where required.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • Our services
  • Website functionality
  • Technologies
  • Business practices
  • Advertising practices
  • Legal or regulatory requirements

When we make changes, we will publish the updated Privacy Policy on this page and revise the “Last updated” date where applicable.

We encourage customers to review this Privacy Policy periodically.

12. Contact Us

For questions about this Privacy Policy or requests relating to your personal information, please contact:

Brand Name: Roomellea
Official Website: roomellea.com
Legal Entity: Shangrao Yuezhe E-commerce Co., Ltd.
Unified Social Credit Code: 91361100MAEE3NXH3M
Registered Address: Room 107, Building 11, Zone D, No. 1 Shishi Village, Shishi Township, High-Speed Rail Economic Pilot Zone, Shangrao City, Jiangxi Province
Customer Support Email: service@roomellea.com

Roomellea.com is owned and operated by Shangrao Yuezhe E-commerce Co., Ltd. The company is responsible for the operation of the online store, customer service, order coordination, privacy-related requests, and related e-commerce activities.